Jason Simms
Principal 

Jason believes in media as a force for good in the world. He is the primary point of contact for our clients and members of the media. His job is to bridge the two through creative thinking, laser-focused writing, off-the-cuff problem solving and dogged persistence. With a background in writing and editing for major magazines and newspapers, Jason will not only be your public relations strategist, but also your ghostwriter, your interviewer, your brand journalist, whatever the situation calls for.

Mark Baumgarten
COO

Mark is an award-winning media leader with more than two decades of experience overseeing operations in newsrooms and editorial departments in Seattle, Portland and Minneapolis. He has worked in print, digital, audio and video storytelling, and brings a nuanced and practical perspective on the modern media landscape. Mark is also a published author, and his breadth of experience and deep well of creativity result in vibrant, memorable coverage that makes an impact.

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Mike WollSchlager
Media director

Mike joined Theirsay after 15 years in journalism, most notably as a staffer for Connecticut Magazine and the New Haven Register. His keen eye for detail makes him a superior editor and he is a well-rounded storyteller with an uncanny sense of what will appeal to a given audience. Accustomed to the fast pace of the newsroom, Mike’s ability to communicate efficiently while bringing forward powerful ideas helps him cultivate and strengthen relationships in the media and business communities. Plus, be prepared for some laughs along the way.

Jewel Lin
design & data lead

With a background in design and an MBA, Jewel has more than 15 years of hands-on experience in the creative field and digital marketing. She creates striking and effective marketing materials while analyzing website data and optimizing online campaigns. Suffice it to say, she wears a lot of hats, and there's little she can't do. Jewel also speaks four languages and has placed our clients in Chinese media outlets and managed social media campaigns for them abroad.